AI-powered Advertising: New Wave In The Industry

Causing headlines in all significant and widespread tech-magazines and journals, Artificial Intelligence (AI) is already the buzzword in the realm of evolving technologies. Furthermore, as this revolutionary technology is offering promising solutions to complex business obstacles while discussing the capabilities, AI one often comes across statements like — “Artificial Intelligence is going to change the future of advertising.”
Provided the fact that there is a host of established and already tested models showing at the possibilities with AI, no wonder that Artificial Intelligence can find several applications in the multi-billion dollar advertisement industry too. The question is how AI can impact the future of advertising? Will it truly benefit the stakeholders and, most importantly, the consumers?
To understand better about how AI will be turning tides in the multi-billion dollar advertising industry, let’s start by exploring what has impacted the advertisement industry the most in this age and time.
Frequently, today, beyond print and other traditional media like television, the significant part of advertisement campaigns have shifted online. This change in the fundamentals of business structure has also transformed the business processes like never before.
Today businesses have to create different kinds of advertisements depending upon the medium of promotion. That involves very high costs, and also the ADs do not land or reach a target consumer group given the open nature of the internet and the diversity of consumer tastes. The three factors affecting ads are:
* Creating Personalised Ads
* Fraudulent Ads
* Irrelevant Ads

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