ARTIFICIAL INTELLIGENCE USE CASES FOR BOOSTING YOUR CONTENT?
In this age
of information explosion, it is practically impossible for newer brands to
communicate their message to their target audience. Therefore, you must put in
more research before creating the content than ever. Although you have chosen
to create relevant content, it may get lost among millions of other content
that are being created every day in one form or other.
Thus, it is
imperative for content marketers to build content that is an outcome of
well-researched produce. Let’s look at the five AI use cases that are essential
for content marketers and others to produce content. Here we go.
1. Understanding existing content gaps
and opportunities
The comprehension of content gaps in a brand’s content
strategy is pretty essential to make your content stand out. You have to
analyze the content your competition is putting out and what are their best
performing digital assets. Also, it is important to know how relevant they are
to their brand’s voice.
With the implementation of AI in your content strategy, the
tools can perform the content audit of your competition. It is now a matter of
minutes rather than the painstakingly long time that takes to completea content
audit.
2. Optimize your content with keywords
and topic clusters
Look at the top-performing content online and let the AI tool
crawl the web and identify content that delivers the best results to our brand.
Naturally, the step should be followed after the content audit is completed.
After the gaps are identified, it becomes easier for content strategists to
come with a cluster of topics that will propel the brand message further to
your audience.
3. You should know your customer persona
A customer persona is an essential part of the complete
buyer’s cycle. First, marketers should start with building a customer persona
by having all the right information like the age, gender, income level, mindset,
and more. Unless you don’t have a customer persona, it is next to impossible
for brands to engage in the complete buyer’s cycle with the right approach.
Earlier, it had to be done manually where resources would be
dedicated to discuss and scourge through various informational resources.
However, with the advent of newer technologies, the automated system will take
care of building a buyers persona by getting the input factors from several
sources.
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